Optimum  Nutrition 100% Whey Protein won the Supplement Of The Year and Protein Powder Of The Year award for 2005, 2006, 2007 and 2008! Since the very beginning, Optimum Nutrition has raised the standard by which all other whey protein supplements are judged. Now we're raising the bar again with the 3rd generation of Optimum  Nutrition 100% Whey Protein: Optimum  Nutrition 100% Whey Gold Standard.

Like its predecessors, this canister of Optimum  Nutrition 100% Whey Gold Standard contains Optimum Nutrition's exclusive, proprietary blend of...

    * Microfiltered Whey Protein Isolates
    * Ion-Exchange Whey Protein Isolates
    * Ultrafiltered Whey Protein Concentrate
    * HydroWhey Hydrolyzed Whey Peptides

To give you more of what you want (pure, unadulterated whey protein) with less of what you don't (fat, saturated fat, cholesterol, lactose, and other carbohydrates) with every serving. This whey protein supplement is no exception. In fact, Optimum  Nutrition 100% Whey Gold Standard is better than ever! Here's why:

   1. Optimum  Nutrition 100% Whey Gold Standard provides more whey protein isolates (WPI) - the purest and most expensive source of whey protein available.

   2. Higher protein percentage. Optimum  Nutrition's 100% Whey Gold Standard has always been a leader in this respect. Now with 24 grams of protein in just slightly over one-ounce serving, it's nearly 79% protein by weight!

   3. We've included more HydroWhey strategically hydrolyzed, low molecular weight whey peptides to make ON's 100% Whey Gold Standard even faster acting!

   4. Optimum  Nutrition's 100% Whey Gold Standard now contains lactase and Aminogen digestive enzymes to further enhance absorption and make this product even more friendly to lactose intolerant individuals.

   5. Optimum  Nutrition's 100% Whey Gold Standard is instantized to mix easily and completely with just a few twirls of a spoon.

   6. Every serving supplies even more low, moderate, and high molecular weight, biologically active whey protein microfractions including Alpha-lactalbumin, Glycomacropeptides, Beta-lactoglobulin, Immunoglobulin G (IgG), Lactoferrin, lactoperoxidase, and various growth factors.

   7. Over 4 grams of glutamine and glutamine precursors as well as 5 grams of BCAAs (leucine, isoleucine, and valine) in each scoop!